At the private, state-approved University of Applied Management, the unique semi-virtual study concept (blending online distance learning with classroom seminars) combines maximum flexibility with the highest levels of academic excellence.

You can choose to study established classics such as business administration, business psychology or sports management, or opt for studies in emerging fields like eSports management, soccer management or fashion management!

You can easily study alongside a full-time job or student work. whilst applying the newly-acquired expertise in your business practices. Learn from real managers, CEOs and entrepreneurs who will prepare you for your career with valuable insights and exciting real-life case studies.

Get the decisive advantage on the job market!

Officially recognised by the Bavarian State Ministry of Sciences, Research and the Arts

The University of Applied Management (University of Applied Sciences) is officially recognised by the Bavarian State Ministry of Sciences, Research and the Arts (Bayerisches Staatsministerium für Wissenschaft, Forschung und Kunst). Academic degrees acquired at the University may be used internationally, without restriction. The Master’s degrees, in principle, open access to a university Doctoral programmes.

our cooperation partners

Exclusive job offers, dual study placements, top lecturers from the industry, practical case studies and exciting excursions – this and much more is made possible by our network of cooperation partners!

alumni testimonials

“Flexibility, experienced lecturers from the industry and practical case studies – excellent preparation for starting a career!”

Matthias Wirkner, Global Digital Marketing Manager at Adidas
“By studying at UAM, I had the opportunity to do my Bachelor’s degree while gaining valuable work experience. This combination was just perfect, and I would do it again anytime.”
Maximilian Klopsch, Vice President Business Development - ProSiebenSat1 Media
“Studying at the University of Applied Management was very instructive. It combines theory and practice, since the lecturers are all from the business world and teach through practical examples and case studies!“
Karina Groschberger, Deputy Head of Brand Management General Interest bei BurdaForward GmbH



rate of permanent employment
directly after graduation


graduates at the largest
Private University of Bavaria


cooperation partners